Food Blog Analysis

On the 5th week of my English course at Aoyama Gakuin University, each of our classmates did an analysis on the assigned award-winning food blogs, and I'd like to share the outcome of my own.

The food blog I analyzed is called pinchofyum.

If you're interested in visiting this award-winning food blog, here is the link.

Purpose

Pinchofyum originally started in 2010 as a casual hobby of the creator, and it has now grown into a full-blown business. Which means, the purpose of this blog is primarily for making money, although she may be still running it for the sake of self-satisfaction since the creator is also sharing bits and pieces of her life on the blog.

About creator/voice

Lindsay is the name of the creator as well as the voice.

The voice is casual. She uses a rather conversational language, and capital letters for the words she wants to emphasize.

Media used/Userfriendliness

You can easily search up for a specific food recipe by typing in the name of a dish, or simply click on the images of the dish categories and surf the blog for finding the dish you desire.

The design and layouts are amazing too.

There's however too much information on the recipe pages which makes it a little harder to find the recipe itself, so this blog may not be for someone who is trying to find a recipe for a dinner coming up in an hour.

Interactive aspects

There are links for various social medias (e.g. Twitter, Instagram, etc.). Moreover, one can even rate and comment on the recipes, and the moderators will most likely react on the comments. Thus, the blog is very interactive.

Social or political messages

As far as I see, there were no social/political messages to be found.

My impression of the blog

Overall, the blog is very sophisticated. However, I personally would not use it very often since there are too much information that I don't need for cooking a dish.

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